1/30/2021

Love or Hate: 9 Studies Show What People Actually Think About Electric Scooters

It’s more or less a given these days that micromobility solutions like electric scooters are part of a major transportation revolution.

“Among many [recent] technology milestones,” reported Government Technology, “one of them was certainly that...e-scooters became a fixture in many major U.S. cities.”

Adoption has grown quickly, with e-scooter rider growth exceeding similar first-year adoption rates of other mobility services, such as bike-sharing, car-sharing and ride-hailing apps.” It has been a revolution with a few “side effects,” and it could be further driven by the pandemic as more commuters choose transportation options that allow them to social distance. 

In the past couple years, major cities in the U.S. and around the world have hosted pilot programs to debut fleets of shared scooters on city streets, introducing e-scooters to those who haven’t had the chance to ride them yet. These programs arrived in a very different environment than the wild west explosion of dockless scooters years earlier, when the public and media response was largely negative and scooters were roundly hated, tossed in piles and burned, and subject to ban after ban while city officials tried to figure out what to do with the new vehicles. While some bans remain in place, on the whole, urban commuters have warmed up to electric scooters in overwhelming numbers.

bridge-scooter-rider-city-black-man

Moreover, the mainstream consensus mostly agrees with urbanists like Richard Florida of the University of Toronto, who blames most scooter injuries on “cities that continue to be organized primarily around the car.” As Jessica Cicchino, vice president of research at the Insurance Institute of Highway Safety puts it, “it’s a new world of different types of mobility,” one that electric scooter riders are embracing and cities are accommodating with slow streets initiatives and proliferating bike lanes. Riders have embraced electric scooters as far more than occasional shared vehicles, but also as their primary mode of personal transportation. 

Respondents to the post-program survey in Baltimore overwhelmingly cited “More Scooters” and more “Safe Places to Ride” as areas where the city could improve. Baltimore’s study found that “scooters are not more dangerous than other modes of transportation.” In fact, electric scooters “appear to be involved with fewer injuries than walking and only slightly more than biking” over an average year. These numbers are consistent with what other cities have found in their early examinations. 

Even with scooters becoming more common on city streets, companies who rent out scooters like Bird and Lime still struggle to efficiently allocate their scarce scooters around the city, and people are finding that owning their own high-quality electric scooter solves this problem of scarcity. Owners of Unagi’s Model One, for example, never have to search for an available ride.

bart-subway-transit-electric-scooter-commuter

 

One of the most interesting data points in a city of Milwaukee survey is the evolution of support for scooter travel after study participants had the chance to actually ride them. Surveys showed less than 50% support for electric scooters among respondents who had not ridden one yet. After one trip, that number climbed to 68%, and after two or more, it leaped to 89.5%. 

Likewise, respondents' overall opinion of dockless scooters rose from 11.6% holding a “very favorable opinion” to over 80% after two or more trips. 

Whatever their feelings beforehand, when people ride e-scooters, they tend to fall in love with them.

Surveys conducted during an Austin, TX pilot program found that 60% of respondents used them for their daily commute, with many using them for recreation or entertainment as well. Most survey respondents agreed that scooters make it “easier and faster for people to get where they need to go.” They also agreed that the city needs more infrastructure to accommodate micro mobility vehicles, another sign that this form of transportation is here to stay.

female-scooter-commuter-san-francisco

Riders surveyed in Denver largely approved of electric scooters, with 55% of respondents saying they “love” or “like” the scooters. The most cited concerns were the availability of scooters and the lack of designated places to ride, such as bike lanes and paved trails and paths. Survey respondents during a San Francisco pilot program felt that the city needed to do more to expand infrastructure for bikes and scooters. The overall feeling of riders nationwide has been that scooters live up to the hype, that they’re worth not only renting but also owning, and that urban infrastructure needs to catch up to a revolution already in progress. This near unanimous consensus has led to an acceleration in government plans to build city roads for people instead of cars.

On the whole, what these pilot programs have found is that when cities support scooters and make them accessible and safer to ride, the public largely supports them as well. 

More importantly, they have found that individual riders not only love scooters, but will use them over other modes of transportation (or in concert with environmentally-friendly public transit) for their daily commute and recreation. More and more, people are discovering that electric scooters meet the need for short trips better than nearly any other transit option, and that the problems of sharing, like scarcity, vandalism, and dangerous sidewalk clutter, can be solved with personal electric scooters like Unagi

 


Essentials
Unagi Opens Flagship in SoHo

7/22/2022

Unagi Opens Flagship in SoHo

At Unagi, we’re determined to be here for our customers. That's why we’re excited to invite you to visit our first ever flagship store in the heart of SoHo. If you’re in the area, come by to check out the latest models and test-drive an Unagi for yourself.

How To Maximize Your Electric Scooter's Battery Life

5/17/2022

How To Maximize Your Electric Scooter's Battery Life

One of the great things about owning an electric scooter is that they require so little maintenance. Unlike cars, or even bikes, which need regular trips to the mechanic and routine replacement parts, electric scooters that are treated well do…

Accessorize Your Adventure

4/26/2022

Accessorize Your Adventure

Start your journey with a collection of curated goods selected for safety and style. Unagi curates the best and reinvents the rest so you never have to stress over your gear.

Say Hello to Our Newest Color, Moss

1/11/2022

Say Hello to Our Newest Color, Moss

We’re proud to offer the Unagi Model One in Moss, our newest shade. Green is of course the color of nature and growth. A green light says go and invites action. Our Moss green signals all that.

Unagi All-Access: Rolling into Summer

6/10/2021

Unagi All-Access: Rolling into Summer

With the addition of Chicago, Washington DC, Northern Maryland and Virginia, and NW Indiana, our All-Access scooter subscription service is now available to more than 75 million people. But we’re just getting started: we want to make Unagi the ubiquitous standard for short-distance transportation around the world.

The New Unagi Service Center

3/19/2021

The New Unagi Service Center

You're already aware of many of them: Dual motors. Premium materials. Lightweight is king. And it's not difficult for anyone to see that Unagi cares about design more than any other scooter company...But the topics for today are brand, customer obsession, and our All-Access subscription service...

Unagi Springs Forward

3/17/2021

Unagi Springs Forward

We’re launching our All-Access subscription service in six new cities, and expanding in two more. And with $10.5 million in new funding, we’re ready for takeoff in 2021...These areas represent a market of more than 30 million consumers – putting Unagi’s All-Access service within reach of 1 in every 10 Americans

The World's Fastest Electric Scooters in 2021

3/16/2021

The World's Fastest Electric Scooters in 2021

Electric scooters are quickly overtaking other means of transportation as the best way to cover short distances. They’re lightweight, portable, convenient, and more environmentally friendly than almost any means of powered transport.

Love or Hate: 9 Studies Show What People Actually Think About Electric Scooters

1/30/2021

Love or Hate: 9 Studies Show What People Actually Think About Electric Scooters

It’s more or less a given these days that micromobility solutions like electric scooters are part of a major transportation revolution “Among many [recent] technology milestones,” reported Government Technology, “one of them was certainly that...e-scooters became a fixture in many…

Pro Tips from Real Scooter Riders

1/8/2021

Pro Tips from Real Scooter Riders

Telling people through paid advertisements that an electric scooter will change their life is one thing. Letting them hear it from real people who own and love their scooters is something else. Now that we all have the ability to…

5 Reasons to Buy a Scooter This Holiday Season

11/20/2020

5 Reasons to Buy a Scooter This Holiday Season

As we brace for another surge in COVID-19 cases this winter, many people find themselves asking how they’re going to get through another season indoors. The latest CDC forecast is not encouraging, and we will need to work together to…

Security and Locks for Electric Scooters

11/16/2020

Security and Locks for Electric Scooters

Micromobility has already helped solve several modern transportation issues, and may reshape the way we get around in the near future. But small electric vehicle owners are still plagued by an ancient problem. Electric scooters present new security challenges, and…

CES Dispatch: The E500 Is A Big Upgrade

1/8/2020

CES Dispatch: The E500 Is A Big Upgrade

Every year, the Consumer Electronics Show brings hundreds of thousands of visitors to Las Vegas in order to show off, contrast, compare, or merely gawk at the latest consumer electronic gadgets and trends We’re also in town for the show,…

5 E-Scooter Life Hacks

6/12/2019

5 E-Scooter Life Hacks

We all know electric scooters are fun. The sun on your skin, the wind in your hair – trying one out is not a hard sell. There are also the practical benefits discussed in many a publication; electric scooters, for…

5 Tips for E-Scooter Etiquette

6/7/2019

5 Tips for E-Scooter Etiquette

We’re fans of change. Scientific advancement, technological innovation, and civil and social progressivism bejewel a century largely colored by war. But as any gentleman or lady of dignified vintage might express (and often they do) there are some positive attributes…

Your Personal Liberation Device

3/6/2019

Your Personal Liberation Device

Beginning today, Unagi Scooters is now shipping its world-class electric scooters to pre-order customers in the United States, and new orders are immediately being fulfilled “The Unagi Scooter heralds a new era for the commuting consumer who simply wants an…