5/10/2019

The Scooter, A History

Two wheels and a plank. It would be a modest beginning for a mode of transportation characterized by peaks and troughs in use and popularity unrivaled by any other contemporary human propellant. Although difficult to pinpoint, it is generally accepted that a malaise-stricken child of a late 19th century European metropolis connected a set of skate wheels to a plank base, ushering in an era of swift, upright-motion. Creating a sound no doubt louder than the electric scooters of today and delivering – most importantly – speed, the crude instrument became a source of joy for children in both Europe and the United States in the pre WWI era. Reliable information on corporate producers of wooden kick scooters during the vehicle’s nascency remains scant; however, any interested party is sure to stumble upon photos of early 20th century children racing manufactured scooters on city streets.

Constructions would be iterated on by both children and adults in the early 1900s, culminating in a jewel of WW1 era design, the Autoped. Manufactured by Long Island City’s The Autoped Company, the NYC born and bred device featured a robust frame, with a steering beam angled towards the rider at a near 45 degrees, and a curved base that foreshadows many of the popular art-deco automobile designs of the 1930s.

Schematics for the Autoped were patented and awarded to inventor Arthur Hugo Cecil Gibson in 1916, although it would seem that Joseph F. Merkel - creator of the Flying Merkel motorcycle - played a large hand in the Autoped’s completion.

The Autoped featured 10-inch tires and an air-cooled, 4-stroke, 155cc engine on its front wheel which could reportedly generate (unstable) speeds up to 35mph. The rider would push the steering mechanism forward to engage the clutch and apply force to a handlebar-lever to control speed. Pulling back on the steering column would disengage the clutch and activate the Autoped’s brake. Much like our electric scooter, the Autoped’s steering rod was collapsible for easy storage and transportation, and, perhaps most strikingly, one version featured an electric motor. The Autoped was manufactured between 1915 and 1919 in the States, and in Germany by Krupp from 1919 to 1922. Although the device did not gain widespread adoption, it can be seen peppered through black and white photos, ridden by US Postal service delivery men, traffic officers, and fixtures of high society.

Other companies would enter the scooter fray following the Autoped, prominent among them ABC Motorcycles, a British motorcycling outfit that sponsored several moto films of the early 20th century. In 1919, ABC chief engineer Granville Bradshaw developed the Scootamota, a seated, single-cylinder, 123cc rear wheel powered scooter with a top speed of 15mph that was manufactured between 1919 and 1922.

The 1930s would see an increase in the use of motorized scooters around military bases, airports, across urban areas, and even on Hollywood studio lots, and, in the 1940s, featured usage as a low-energy mode of transport during wartime fuel rationing.

Subsequent decades would witness an ebb and flow in the popularity of both standing and seated kick and motorized scooters, with a few brands throwing their hats into the production ring from time to time. In 1974, Honda created the Kick ‘n Go kick scooter and almost a decade later, Steve Patmont of Patmont Motor Werks invented and patented the Go-Ped.

Go-Ped kicked off a second, mini scooter revolution with a low-cost, fast, low-profile gasoline-powered scooter. Patmont originally started operations and production out of his garage in Pleasanton, California, and eventually expanded the family-managed business to a 70,000 square foot facility in Minden, Nevada. Still in business today, Go-Ped has expanded its line of scooters to include an electric standing scooter (2001) and varying propane based gokarts (2009). Although the success of Go-Ped’s original model brought startups world round into the motorized scooter market, it was the Razor that ignited a true consumer scooter frenzy in the mid 1990s.

It is an interesting debate whether Swissman Wim Ouboter invented his two-wheeled kick scooter out of laziness or industry. Ouboter’s favorite sausage stop, Zurich’s Sternen Grill (famed for its bratwurst) was too far to walk to, but close enough that he didn’t feel it warranted the trouble of a bike ride. Maybe sloth and productivity are two sides of the same coin, or maybe, more likely, one propels the other; whatever the case, Ouboter’s gastronomic dilemma would lead to the creation of one of the biggest worldwide product crazes of the early 2000s.

Ouboter worked out a prototype for a lithe, two-wheeled scooter that didn’t appeal to his friends, but caught the eye of automobile manufacturer Smart, which tentatively agreed to stock the creation in each of its cars. To Outboter’s dismay, Smart’s attention turned to internal struggles, and his sleeping giant was relegated to the attic. Although his first creation became an afterthought, Outboter kept tinkering, and created a three-wheeled version - the Kickboard - which he debuted in association with American sporting goods company K2 at the International Sports Fair in Munich in 1998. The success of the Kickboard precipitated the launch of Outboter’s Micro Mobility Systems in 1999 which manufactured his original two-wheeled concept. Demand for the scooter was so high, that Outober allowed his Taiwanese production partner to distribute the scooter to the United States for a commission under the name “Razor.”

The Razor quickly became a worldwide phenomenon, selling one million units in 2000 alone. Although fanfare for the scooter slid throughout the early 2000s, the brand continued to iterate on its original concept, creating different colored wheels, sparking elements, and - in competition with Go-Ped - a motorized, electric version.

The mid-2000s saw a decade long ebb in the popularity of scooters save for the media generated by an unusual, electric, self-balancing, two wheeled device called the Segway. Developed by Dean Kamen from Plymouth University’s “iBOT” self-balancing wheelchair design, the Segway PT was the subject of a massive wave of anticipation prior to its 2001 release. Fueled by a book, an information leak, and early, speculative praise from a number of tech visionaries - including Bill Gates - the bar for the Segway PT was set perhaps untenably high. Although Segway continued to produce iterations on its first model, the buzz around micro mobility faded for some time, until American businessman Shan Chen launched a Kickstarter campaign to raise funds for his self balancing Hoverboard.

A hit with celebrities, the Hoverboard gained worldwide popularity in 2015 and spun off a near incalculable amount of copy-cats, but its fanfare would come into contest with the arrival of the dockless, share-riding scooters of present day. The rest, as it were, is in present view. Bird, Lime, and a horde of share based electric scooters - including the millennial dominator, Razor - line the streets and alleyways of contemporary urbanity.

As a contrarion option to the wasteland of the shared experience, Unagi seeks to make the ownership of the electric scooter a more practicable, efficient, and glamorous proposition than was levied by the Go-Peds and Razors of the early 2000s and the Autoped models on the 1910s. With over a century of technological advancement, the modern, owned electric scooter is able to provide its rider with a lighter, faster, longer, and smoother ride.

The Unagi E450 dual motor electric scooter is a lightweight aluminum and carbon fiber cruiser with a 15.5 mph max speed, electrical brakes, and an instant maximum power of 900W. You don’t tie a prize-winning dog to a street sign, and neither do you an Unagi. Made to be ridden, folded, and brought into your favorite sushi bar, our creation is an ode to over one hundred years of technological and aesthetic progress across scooter categories. With continued efforts in research and development, the entire team at Unagi can’t wait to write another page in the not-so-brief history of the scooter.


Unagi Life
Day Out in New York City

9/22/2022

Day Out in New York City

Ah, New York City, there’s nowhere else like it. Both locals and visitors agree that you can find some of the best art, restaurants, music, and theater in NYC. Take your scooter to the streets to avoid crowded subways and parking as you make your way around the city. Here is a list of places you won’t want to miss.

Unagi Made a Scooter Fly

6/16/2022

Unagi Made a Scooter Fly

We ordered over ONE THOUSAND helium balloons and tied them to an Unagi scooter to make it fly. With magnesium alloy handlebars, carbon fiber body, and weighing in at 26.5 lbs, this scooter was built to soar.

See The Coolest of LA's Eastside on a Single Unagi Charge

6/6/2022

See The Coolest of LA's Eastside on a Single Unagi Charge

A perfect day on your own perfect scooter. We’ve curated a list of our favorite spots in Echo Park that are easily accessible by scooter. Stop scrolling, and get out there.

Happy Earth Day

4/22/2022

Happy Earth Day

Cities freed from cars, costs, and pollution. A world where there’s more time to enjoy the people and places you love. We’re part of a micro-mobility revolution. We’re heading in the direction of cities becoming more human-centered and livable. Happy Earth Day from Unagi.

Unagi Scooters: The Musical

1/10/2022

Unagi Scooters: The Musical

Here at Unagi, we believe that freedom of movement means living more life. The opportunity to ditch a ride service, or avoid public transportation and navigate on your own terms is truly liberating. So how do we communicate that open air, free feeling you get riding an Unagi? By creating a music video, of course!

Who Invented the Scooter?

12/8/2020

Who Invented the Scooter?

Where did electric scooters come from? “About a decade ago, scooters, rideshares, and e-bikes did not even exist in our vocabulary,” writes Sergio Avedian in an article that asks “is the scooter era ending?” They may seem new, but it’s…

Scooter Rental vs Scooter Subscription: Which is Better?

10/2/2020

Scooter Rental vs Scooter Subscription: Which is Better?

For a few years, it seemed as if city streets would soon belong to shared electric scooters and bikes. The prospect seemed to enrage as many people as it excited, and there was much wrangling over the new micromobility transportation…

Rideshare, Subway, or Scooter: The Fastest Way to Commute

8/28/2020

Rideshare, Subway, or Scooter: The Fastest Way to Commute

Commuting is terrible, and not only in the ordinary sense of frustrating and annoying. The problem has reached the level of a public health crisis. It wastes an “astonishing” amount of “human potential,” claims The Washington Post, drains our energy…

Electric Scooters: Range vs Weight

8/19/2020

Electric Scooters: Range vs Weight

Advances in battery technology have led to a market filled with high-quality electric scooters for everything from tooling around the neighborhood to competitive off-road racing. It’s an exciting time to buy a scooter, but also a confusing time, given the…

Electric Bikes vs Electric Scooters: Which One Should You Choose?

8/14/2020

Electric Bikes vs Electric Scooters: Which One Should You Choose?

Micromobility has arrived. Personal electric vehicles are solving last mile problems and replacing car trips as major cities move away from car-centric infrastructure. Increasingly, commuters are realizing how much faster and easier it is to get to work on an…

Is It Worth Buying an Electric Scooter?

6/17/2020

Is It Worth Buying an Electric Scooter?

As cities become more crowded and traffic worsens by the year, the old way of commuting becomes increasingly unsustainable. Commuters have recognized this fact and embraced new ride-share models that reduce their carbon footprint, cut transportation costs, and cut down…

Getting Scooters to Covid-19 First Responders

6/3/2020

Getting Scooters to Covid-19 First Responders

The Covid-19 crisis has ushered in a period of sickness, fear, confusion, and fatigue across the planet. Naturally, we're all looking for a little hope. At Unagi, we're trying to carve out a humble corner of optimism by helping the…

Unagi, Deconstructed: How An E-Scooter Works

11/9/2019

Unagi, Deconstructed: How An E-Scooter Works

It’s not magic. It might look like a bespelled work of Byzantine machinery unearthed, reformed, and refitted for a new age, but the electrical chariots of modernity are powered by ions, not alchemy. To satisfy the voracious cravings of our…

Why owning an Unagi beats using Rideshare Scooters

7/15/2019

Why owning an Unagi beats using Rideshare Scooters

It’s been eight years since Uber’s historic beta launch in San Francisco, and, despite a deluge of complaints levied by traditional transportation competitors, governments, and customers, the Uber model – and ridesharing at large – has become ubiquitous. Ease of…

A Case For Electric Scooter Ownership: The Unagi Manifesto

6/21/2019

A Case For Electric Scooter Ownership: The Unagi Manifesto

The Rapid Growth of the E-Scooter Ownership Market A study created jointly by Unagi Scooters and UC Berkeley’s Haas School of Business has found that elect estimate that 35% of scooter riders will prefer to own rather than rent,...

Micro-Mobility Reconnects Us by Supporting Local Culture and Sustainable Development

6/21/2019

Micro-Mobility Reconnects Us by Supporting Local Culture and Sustainable Development

“Nice neighborhood you’ve got there. Sure would be a shame if someone put a highway through it.” So says the text over the face of Robert Moses in a meme that launched the Facebook group “New Urbanist Memes for Transit-Oriented…

The Scooter, A History

5/10/2019

The Scooter, A History

Two wheels and a plank. It would be a modest beginning for a mode of transportation characterized by peaks and troughs in use and popularity unrivaled by any other contemporary human propellant. Although difficult to pinpoint, it is generally accepted…

Micro Mobility & Local Culture

4/15/2019

Micro Mobility & Local Culture

“Nice neighborhood you’ve got there. Sure would be a shame if someone put a highway through it.” So says the text over the face of Robert Moses in a meme that launched the Facebook group “New Urbanist Memes for Transit-Oriented…